Primary Features Aweber WordPress Integration
Aweber provides you with the Following key features:
the capacity to import / server an email database
a vast range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party programs Aweber WordPress Integration
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Furthermore, there’s no magic to Proceed through to contact service – relevant phone number and email details can be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest collections of e-newsletters templates available: there are over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of coding your own too. Aweber WordPress Integration
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, although you can use this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are made specifically for this function.
On the plus side, there are quite A few of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works fine, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to appear more consistently and exhibit more faithfully across email customers – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the data you’re importing. If your list is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what needs to be sent to whom and when (see above).
However, I Think this functionality needs to go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can trigger mailouts.
For instance, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Aweber WordPress Integration
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the other hand It’s very easy To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either differing content or theme headers), send them to a sample of your data, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back during the upcoming few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
the Increase of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in one place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (which you can then use to drill down to specifics). Aweber WordPress Integration
A nice feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their customers with this selection.
Aweber Provides an adequate selection of integrations with other solutions. You will find over 400 integrations available which allow you to connect Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others demand adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a lot of programs ), but you should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and easy to use.
It is a bit tricky however To figure out how to reach the screen where you make the segments – you basically have to go to some’manage subscribers’ section, search for some readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you are a dealership with a mailing list containing a field known as’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to those three groups. With Aweber however – that is not possible. You’d have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to a real person being on a real phone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of utilizing it: Aweber WordPress Integration
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the cheapest product of its type out there, it’s more affordable than several comparable solutions.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It’s good import performance, with the option to import a wide range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It comes with a very large range of templates – over its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you can use both field contents and user activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users might like is that all attributes are available on all plans – unlike some competing products you don’t have to be on more expensive plans to unlock certain performance.
That said, The functionality on Aweber – as we will see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very small lists however – if you have a little email database, several of these competing goods are better worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses outlined previously, but they limit the amount of e-newsletters which you can send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course is to avail of its free trial. Aweber WordPress Integration