Main Capabilities Aweber Woocommerce
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party apps Aweber Woocommerce
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Additionally, there’s no magic to Go through to get service – relevant phone number and email details may be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of communicating your own too. Aweber Woocommerce
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this is a big time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this function.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I think there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to appear more consistently and exhibit more faithfully across email customers – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you collected the information you’re importing. If your list is on the bigger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this operation needs to go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Aweber Woocommerce
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand it is very Straightforward To install follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should look at other products, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and examine four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back during the upcoming few months, but if you believe you are going to want this functionality urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, including
that the Increase of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to have the ability to acquire more of an summary of information in one place, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all their reporting information onto a single dashboard (which you can then use to drill down to specifics). Aweber Woocommerce
A nice feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with different solutions. There are more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that seems to be the default’standard’ email advertising option for a great deal of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you create the segments – you essentially have to go to a’handle subscribers’ section, search for some subscribers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in 1 go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber however – this is not possible. You would need to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; therefore ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you can speak with a real person being on an actual phone line about your problem).
Additionally, it’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is actually the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of using it: Aweber Woocommerce
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it is cheaper than several comparable options.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good export functionality, with the option to import a wide range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It comes with a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all features are available on all plans – unlike any competing products you do not need to be on more costly plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you have a little email database, several of these competing goods are better value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined above, but they restrict the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Aweber Woocommerce