Primary Features Aweber Widget For WordPress
Aweber provides you with all the Following key attributes:
the capacity to import / server the email database
a vast assortment of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third party programs Aweber Widget For WordPress
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details may be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: there are over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Aweber Widget For WordPress
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although technically you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this function.
On the plus side, there are quite Some of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works fine, but I believe there is definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your mails are likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions about how you gathered the data you are importing. If your list is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behaviour can trigger mailouts.
For example, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Aweber Widget For WordPress
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the other hand it is very Straightforward To install follow up emails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The absence of this functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it is coming back during the upcoming few months, but if you think you are likely to want this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, such as
the growth of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to be able to get more of an overview of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (that you can then use to drill down to specifics). Aweber Widget For WordPress
A Great feature of Aweber is that the Flexibility it provides you about how you need to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers a decent range of integrations with other options. There are over 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing choice for a great deal of apps), but you also should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit some’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you are a dealership with a mailing list containing a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an ideal world you would only be Able to select the relevant segments and send the message to all those three groups. With Aweber however – this isn’t possible. You’d need to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the broadcast; so ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind available, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with a real human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of using it: Aweber Widget For WordPress
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the cheapest product of its type out there, it is more affordable than several similar options.
It enables you to choose whether to join people to your listing on a single or double click basis.
It has good export performance, together with the choice to import a broad range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you may use both field contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may like is that all of features are available on all plans – unlike some competing goods you do not have to be on more expensive plans to unlock specific performance.
That said, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you have a small email database, several of the competing products are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined above, but they limit the amount of e-newsletters that you can send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course is to avail of its free trial. Aweber Widget For WordPress