Primary Features Aweber Vs Getresponse Vs Activecampaign
Aweber provides you with the Following key features:
the ability to import / host the email database
a vast assortment of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third-party apps Aweber Vs Getresponse Vs Activecampaign
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Additionally, there’s no magic to Go through to get support – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Aweber Vs Getresponse Vs Activecampaign
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although technically you can take advantage of this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this function.
On the plus side, there are quite A few of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your emails are very likely to appear more consistently and exhibit more faithfully across email customers – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be nice to see some of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the data you are importing. If your listing is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the program of tags to ascertain what should be routed to whom and when (see above).
But I Think this operation should go a bit further really – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Aweber Vs Getresponse Vs Activecampaign
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the other hand It’s very easy To set up follow up mails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably should look at other products, especially Getresponse, which provides’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few different versions of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back during the next few months, but if you think you are going to want this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, including
the Increase of lists over time
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to be able to get more of an overview of information in 1 spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all the reporting data onto a single dashboard (that you can then use to drill down to specifics). Aweber Vs Getresponse Vs Activecampaign
A Great feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their clients with this choice.
Aweber Provides a decent selection of integrations with different solutions. There are more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email marketing choice for a lot of apps), but you also should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Data in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to get to the screen where you make the segments – you essentially have to go to some’manage subscribers’ section, search for a number of subscribers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a dealership with a mailing list comprising a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to choose the applicable segments and deliver the message to those three groups. With Aweber though – this isn’t possible. You’d need to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the broadcast; so finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can speak with an actual human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is actually the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Aweber Vs Getresponse Vs Activecampaign
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the cheapest product of its type out there, it is cheaper than many comparable solutions.
It enables you to select whether to join people to your listing on a single or double opt-in basis.
It’s good import performance, together with the option to import a wide assortment of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It includes an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might like is that all of attributes are available on all plans – unlike some competing goods you don’t need to be on more expensive plans to unlock certain functionality.
Nevertheless, The performance available on Aweber – as we’ll see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you have a small email database, a number of these competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses outlined previously, but they limit the number of e-newsletters that you can send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course is to avail of its free trial. Aweber Vs Getresponse Vs Activecampaign