Main Features Aweber Vs Constant Contact Reviews
Aweber provides you with all the Following key attributes:
the capacity to import / server the email database
a wide range of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email functionality
telephone, email and live chat service
integrations with third party apps Aweber Vs Constant Contact Reviews
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Furthermore, there’s no magic to Proceed through to get support – related phone number and email details may be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of coding your own too. Aweber Vs Constant Contact Reviews
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this is a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite Some of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your mails are very likely to seem more consistently and exhibit more reliably across email customers – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Need to answer some questions about how you collected the information you are importing. If your list is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Aweber Vs Constant Contact Reviews
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side It’s very easy To install follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’ll probably should look at other products, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back over the upcoming few months, but if you believe you are going to want this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, including
that the Increase of lists over the years
an Summary of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to be able to acquire more of an summary of information in one spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (that you can then use to drill down to particulars ). Aweber Vs Constant Contact Reviews
A nice feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers a decent selection of integrations with other solutions. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising option for a lot of apps), but you also should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you make the sections – you basically have to go to a’handle subscribers’ section, search for some subscribers and then save the search as a section.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list comprising a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to those three classes. With Aweber however – this is not possible. You would need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind available, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to speak with a real human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on if this is actually the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Aweber Vs Constant Contact Reviews
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it’s cheaper than many comparable options.
It enables you to select whether to subscribe people to your list on a single or double opt-in basis.
It’s good import performance, together with the choice to import a broad assortment of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes a very large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users might like is that all of features are available on all plans – unlike some competing goods you don’t have to be on more costly plans to unlock specific functionality.
That said, The functionality on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you have a little email database, a number of the competing goods are greater value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters which you can send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Aweber Vs Constant Contact Reviews