Main Capabilities Aweber Variables
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party programs Aweber Variables
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no magic to Go through to get support – relevant phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of coding your own also. Aweber Variables
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this is a large time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to appear more consistently and display more reliably across email clients – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer some questions about how you collected the information you are importing. If your listing is on the bigger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Aweber Variables
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side It’s very easy To install follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’ll probably should appear at other goods, especially Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales staff that it is coming back during the next few months, but if you believe you’re going to need this operation desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, such as
that the growth of lists over time
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to be able to get more of an overview of information in 1 place, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting data on a single dashboard (which you can then use to drill down to particulars ). Aweber Variables
A Great feature of Aweber is that the Flexibility it gives you around how you want to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Provides an adequate range of integrations with other solutions. You will find over 400 integrations available which allow you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others demand adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default’standard’ email marketing option for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to some’handle subscribers’ section, search for some readers and then save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a dealership having a mailing list containing a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an Perfect world you’d just be Able to choose the applicable segments and send the message to all those three classes. With Aweber though – that isn’t possible. You’d have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you can speak with a real person being on an actual telephone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the important pros and cons of utilizing it: Aweber Variables
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it’s cheaper than several comparable solutions.
It lets you select whether to join people to your list on a single or double opt-in basis.
It has good export functionality, with the option to import a broad assortment of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might enjoy is that all attributes are available on all programs – unlike any competing products you don’t have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists however – if you have a small email database, a number of the competing goods are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined above, but they limit the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Aweber Variables