Primary Features Aweber Users
Aweber provides you with the Following key features:
the ability to import / host the email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third party apps Aweber Users
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details may be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own also. Aweber Users
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this can be a big time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite Some of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your readers to a particular pair of autoresponders, and tag them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions about how you collected the information you’re importing. If your listing is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
For instance, in Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Aweber Users
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side it is very Straightforward To set up follow up mails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably should look at other products, especially Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back over the next few months, but if you think you’re likely to want this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of additional useful analytics / advice, including
the growth of lists over time
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to be able to acquire more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting data onto a single dashboard (which you can then use to drill down to particulars ). Aweber Users
A nice feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Offers an adequate selection of integrations with different options. There are more than 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising option for a great deal of apps), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You can create segments not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you create the sections – you basically have to visit some’handle subscribers’ section, search for some readers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to those three groups. With Aweber however – this isn’t possible. You’d have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; therefore finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you can speak with an actual human being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Aweber Users
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it’s cheaper than many similar solutions.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import performance, together with the option to import a broad assortment of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and programs.
It includes an extremely large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might enjoy is that all of attributes are available on all plans – unlike any competing products you do not have to be on more costly plans to unlock certain functionality.
That said, The performance available on Aweber – as we will see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very small lists however – if you’ve got a little email database, several of the competing products are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course would be to avail of its free trial. Aweber Users