Main Capabilities Aweber User Guide
Aweber provides you with all the Following key attributes:
the capacity to import / server an email database
a wide assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party programs Aweber User Guide
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat support.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details can be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of communicating your own too. Aweber User Guide
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this is a big time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite Some of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works ok, but I think there is definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your mails are very likely to seem more consistently and exhibit more faithfully across email clients – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the data you are importing. If your list is on the bigger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on consumer activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Aweber User Guide
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side it is very Straightforward To install follow up emails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably should look at other goods, particularly Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either differing content or theme headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re likely to want this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats such as open rate, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, including
that the growth of lists over the years
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to be able to acquire more of an summary of information in 1 spot, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (which you can then use to drill down to particulars ). Aweber User Guide
A Great feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with different solutions. You will find more than 400 integrations available which allow you to connect Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email advertising choice for a great deal of apps), but you should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit a’manage subscribers’ section, search for some subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a car dealer having a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you’d just be Able to select the relevant segments and deliver the message to all those 3 classes. With Aweber though – this isn’t possible. You would have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the broadcast; therefore ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main aspects of the product That would nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you can speak with an actual person being on an actual telephone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is actually the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of utilizing it: Aweber User Guide
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the cheapest product of its type out there, it’s more affordable than many comparable solutions.
It enables you to select whether to subscribe people to your list on a single or double opt-in basis.
It has good import functionality, with the choice to import a broad assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and apps.
It includes a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that potential users might enjoy is that all attributes are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we will see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a little email database, a number of the competing goods are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined previously, but they restrict the number of e-newsletters that you can send to them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Aweber User Guide