Primary Features Aweber Tutorial
Aweber provides you with the Following key features:
the ability to import / host an email database
a wide range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third party apps Aweber Tutorial
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details can be viewed very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Aweber Tutorial
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although technically you can use this attribute with any material which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this is a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to appear more consistently and display more reliably across email customers – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you gathered the data you are importing. If your list is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Aweber Tutorial
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side It’s very easy To set up follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to should look at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of eachand every sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back during the next few months, but if you think you’re going to want this functionality urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, including
the growth of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to be able to acquire more of an summary of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current all the reporting information on a single dashboard (that you can then use to drill down to particulars ). Aweber Tutorial
A Great feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Provides a decent selection of integrations with different options. There are over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve dedicated widgets; others demand adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing option for a great deal of apps), but you should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you create the segments – you essentially have to visit a’handle subscribers’ section, search for a number of subscribers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a dealership with a mailing list containing a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you would just be Able to choose the relevant segments and send the message to those three groups. With Aweber however – that is not possible. You would need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; therefore finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially important for some potential customers, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you are able to speak with a real human being on a real telephone line about your problem).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here’s a simple breakdown of the important advantages and disadvantages of using it: Aweber Tutorial
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it is cheaper than many similar solutions.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good import performance, together with the choice to import a broad range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users might like is that all features are available on all plans – unlike any competing goods you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you have a small email database, a number of the competing goods are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Aweber Tutorial