Main Features Aweber Triggers
Aweber provides you with the Following key features:
the ability to import / server an email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party apps Aweber Triggers
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details may be seen very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the choice of coding your own also. Aweber Triggers
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you specify. In Aweber, this is called’Blog broadcasts’, although technically you can use this attribute with any material which has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this can be a big time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are very likely to appear more consistently and exhibit more faithfully across email customers – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you gathered the data you are importing. If your list is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behaviour can activate mailouts.
For instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Aweber Triggers
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably should look at other goods, particularly Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back during the upcoming few months, but if you think you are going to want this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, such as
that the Increase of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an summary of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of their reporting data onto one dashboard (that you can then use to drill down to particulars ). Aweber Triggers
A nice feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Provides an adequate range of integrations with different options. You will find over 400 integrations available which allow you to join Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others demand adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the sections – you basically have to go to a’handle subscribers’ section, search for some subscribers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a dealership with a mailing list containing a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an Perfect world you would just be Able to choose the relevant segments and send the message to all those three classes. With Aweber though – that is not possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be especially critical for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you can talk to an actual human being on an actual telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Aweber Triggers
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is more affordable than several comparable solutions.
It lets you select whether to subscribe people to your list on a single or double opt-in basis.
It’s good import performance, with the option to import a wide assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It comes with an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both field contents and consumer action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might enjoy is that all of features are available on all plans – unlike any competing products you don’t need to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality available on Aweber – as we will see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a small email database, several of the competing products are greater worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined previously, but they limit the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Aweber Triggers