Main Capabilities Aweber Survey
Aweber provides you with all the Following key features:
the ability to import / host an email database
a vast range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third party programs Aweber Survey
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Additionally, there’s no hoops to Go through to get service – related phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Aweber Survey
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this attribute with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a large time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this function.
On the plus side, there are quite A few of them to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I think there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are very likely to seem more consistently and display more faithfully across email clients – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions about how you gathered the data you are importing. If your listing is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can trigger mailouts.
For instance, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Aweber Survey
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very easy To set up follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’re likely going to need to appear at other products, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it is coming back over the next few months, but if you believe you’re likely to need this functionality desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
that the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to have the ability to get more of an overview of information in one place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present most of their reporting information on one dashboard (which you can then use to drill down to specifics). Aweber Survey
A Great feature of Aweber is the Flexibility it gives you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Offers an adequate selection of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing choice for a lot of apps), but you also should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a car dealer with a mailing list comprising a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an ideal world you would just be Able to choose the applicable segments and deliver the message to all those 3 classes. With Aweber though – this is not possible. You’d have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially important for some potential users, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t get stuck, but if you do, you can speak with a real human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on if this is actually the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Survey
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than many comparable solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It has good import performance, together with the option to import a wide assortment of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party tools and apps.
It comes with a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users might like is that all of features are available on all programs – unlike any competing products you don’t have to be on more costly plans to unlock specific performance.
That said, The performance on Aweber – as we will see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you’ve got a small email database, several of the competing products are greater value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. Aweber Survey