Main Features Aweber Start Sending Now
Aweber provides you with the Following key features:
the capacity to import / host the email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third-party apps Aweber Start Sending Now
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Furthermore, there’s no hoops to Go through to get service – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber supply one of the largest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Aweber Start Sending Now
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. In Aweber, this is called’Blog broadcasts’, although you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this can be a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this function.
On the plus side, there are quite A few of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I believe there is definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to seem more consistently and display more faithfully across email customers – but only using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions about how you collected the data you’re importing. If your listing is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — and the application of tags to determine what needs to be routed to whom and when (see above).
But I Think this functionality should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
By way of example, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Aweber Start Sending Now
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand it is very Straightforward To install follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to appear at other products, particularly Getresponse, which provides’advertising automation’ performance that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different variations of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it is coming back over the next few months, but if you believe you’re going to want this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
that the growth of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting information onto a single dashboard (that you can then use to drill down to specifics). Aweber Start Sending Now
A nice feature of Aweber is the Flexibility it provides you about how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Provides an adequate selection of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing option for a great deal of apps), but you also should not have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to go to some’manage subscribers’ section, search for some readers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you are a car dealer with a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in one go.
In an ideal world you’d just be Able to select the applicable segments and send the message to those 3 classes. With Aweber however – this isn’t possible. You would have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the broadcast; so ultimately it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not the best product of its own Kind available, but it’s reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you can talk to a real human being on a real phone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is actually the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of using it: Aweber Start Sending Now
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than many similar solutions.
It enables you to select whether to join people to your list on a single or double opt-in basis.
It’s good export performance, with the choice to import a broad assortment of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and programs.
It includes a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both field contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may enjoy is that all features are available on all programs – unlike any competing goods you do not need to be on more expensive plans to unlock certain functionality.
That said, The performance on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a small email database, a number of the competing products are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters which you can send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Aweber Start Sending Now