Primary Capabilities Aweber Squarespace
Aweber provides you with the Following key features:
the capacity to import / host the email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party programs Aweber Squarespace
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat service.
Furthermore, there’s no magic to Go through to get support – relevant phone number and email details may be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of coding your own also. Aweber Squarespace
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the website – this can be a big time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are very likely to seem more consistently and display more reliably across email clients – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the data you are importing. If your list is on the bigger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this operation should go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can activate mailouts.
By way of example, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Aweber Squarespace
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’okay’.
On the other hand it is very easy To install follow up mails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably need to look at other goods, especially Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing option will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales staff that it is coming back during the next few months, but if you believe you are likely to want this functionality desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, including
that the Increase of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to be able to acquire more of an overview of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information on a single dashboard (which you can then use to drill down to particulars ). Aweber Squarespace
A Great feature of Aweber is that the Flexibility it gives you around how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Offers a decent range of integrations with different solutions. You will find more than 400 integrations available which allow you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of these involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing choice for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to get to the screen where you create the segments – you basically have to visit some’manage subscribers’ section, search for a number of subscribers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a car dealer having a mailing list containing a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an ideal world you would only be Able to select the relevant segments and send the message to all those 3 groups. With Aweber however – this is not possible. You’d have to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; so finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That will nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be particularly important for some potential users, particularly those starting out in e-marketing without a truckload of technical abilities (you probably won’t have stuck, but if you do, you are able to speak with a real person being on a real phone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is actually the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of using it: Aweber Squarespace
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is more affordable than several similar solutions.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It’s good export performance, with the choice to import a broad range of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and apps.
It comes with a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might enjoy is that all attributes are available on all plans – unlike some competing goods you don’t need to be on more expensive plans to unlock specific performance.
Nevertheless, The performance on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very small lists however – if you’ve got a small email database, a number of the competing goods are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters which you can send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Aweber Squarespace