Primary Features Aweber Software
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party apps Aweber Software
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Furthermore, there’s no magic to Proceed through to get support – related phone number and email details may be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of communicating your own also. Aweber Software
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this is called’Blog broadcasts’, although you can use this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this is a large time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are made specifically for this function.
On the plus side, you will find quite A few of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I think there’s definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email customers – but only using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you collected the data you are importing. If your list is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of example, at Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Aweber Software
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand it is very Straightforward To install follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably should look at other products, especially Getresponse, which provides’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the upcoming few months, but if you think you’re likely to need this functionality desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, including
the growth of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to be able to get more of an overview of information in 1 place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all the reporting information onto a single dashboard (that you can then use to drill down to specifics). Aweber Software
A Great feature of Aweber is the Flexibility it gives you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this selection.
Aweber Offers an adequate selection of integrations with other solutions. There are over 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of them involve dedicated widgets; others demand adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email marketing option for a lot of programs ), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you create the sections – you basically have to go to some’manage subscribers’ section, search for a number of readers and then save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in 1 go.
In an Perfect world you would just be Able to choose the applicable segments and send the message to all those three classes. With Aweber however – this isn’t possible. You’d need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind accessible, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially important for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you can speak with an actual human being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of using it: Aweber Software
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it’s cheaper than many similar solutions.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good import performance, with the option to import a wide assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It comes with a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quote.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all of features are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock specific performance.
That said, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very small lists nonetheless – if you have a little email database, several of these competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined above, but they limit the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you of course is to avail of its free trial. Aweber Software