Primary Features Aweber Signature
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third-party apps Aweber Signature
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Additionally, there’s no hoops to Proceed through to get service – related phone number and email details can be seen quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates available: there are more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Aweber Signature
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from your site – this can be a large time-saver.
It is worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite A few of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to appear more consistently and display more faithfully across email clients – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the option to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Have to answer some questions regarding how you gathered the data you are importing. If your listing is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Aweber Signature
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side It’s very easy To install follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably should look at other products, particularly Getresponse, which provides’marketing automation’ performance that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few different variations of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re going to need this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
the Increase of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two products you Seem to have the ability to acquire more of an overview of information in one place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (that you can then use to drill down to particulars ). Aweber Signature
A nice feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this choice.
Aweber Provides a decent selection of integrations with other options. There are more than 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising option for a lot of apps), but you shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you create the sections – you basically have to visit a’handle subscribers’ section, search for a number of readers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a dealership with a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an Perfect world you would just be Able to select the relevant segments and send the message to all those 3 groups. With Aweber though – that is not possible. You would need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter may be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to talk to an actual human being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of using it: Aweber Signature
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the cheapest product of its type out there, it’s cheaper than many similar solutions.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good import functionality, with the choice to import a broad range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that potential users might like is that all features are available on all programs – unlike any competing goods you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you’ve got a little email database, a number of these competing products are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they limit the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Aweber Signature