Description of Getresponse Aweber Review
Getresponse is primarily an email Advertising program that allows you to: Aweber Review
Import and host a mailing list and also capture data on it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but when I’ve I have found it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received has been excellent, and I haven’t had to wait too long to chat with an agent; the email support less so.
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of companies, I expect it often boils down to who you get on the day. Aweber Review
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter you sent and put them in a section of subscribers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your emails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click one of your readers and see in which they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good beginning point for a template and edit it before you’re delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this area. Aweber Review
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to your mailing list, they receive a welcome message from the business; a week later they could receive a discount deal for some of your products or services; three weeks later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes connected preferences
finished trades / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you make an individual journey which can be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the pricier plans – the’Guru’ plan and upward. Aweber Review
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a helpful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, however quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is used in either portrait or landscape style. Aweber Review
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and back into your email marketing instrument as a way to do mailouts (or the need to export info from your email marketing tool into your CRM to include leads to it).
When I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your site they finished a form on;
you can then send them a automated email tailored to that pipeline period a few days afterwards;
and based on the action they took in regards to that email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could perform on the automation aspect is impressive. I am optimistic that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive too compared to based webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you believe you could link it in with a built-in CRM tool (more about that in a moment). Aweber Review
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s word for this, but supposing it’s true, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A double opt-in procedure is better for verifying that the people subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to change forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse into some growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the pages I need ). Aweber Review
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a useful tool – it’s only that the execution of it could be somewhat better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers it is possible to send to 1000. It would be good if that could be raised a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, using exact pricing based on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Aweber Review
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Guru’ program or greater
Webinars – this functionality isn’t available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses on your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of mails per month to, you’ll discover that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on how many emails you send a month also. If you’re happy to limit the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free account for users that have a small number of documents (but these don’t supply the full range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Aweber Review
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all round’ proposition, and it’s what continues to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying upfront for one or two decades of support are very generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM functionality needs to be improved considerably before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition does not let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Aweber Review