Primary Capabilities Aweber Review Comparison
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat support
integrations with third-party programs Aweber Review Comparison
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Furthermore, there’s no hoops to Proceed through to get service – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of coding your own too. Aweber Review Comparison
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though technically you can use this attribute with any content which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this is a big time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this function.
On the other hand, you will find quite Some of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there’s definitely some massive space for improvement here.
One thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are very likely to appear more consistently and display more faithfully across email clients – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you collected the information you are importing. If your listing is on the bigger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Aweber Review Comparison
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side It’s very Straightforward To install follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably should look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have yet seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back during the upcoming few months, but if you think you’re going to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of other useful analytics / advice, such as
that the Increase of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to have the ability to acquire more of an summary of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present most of the reporting information on one dashboard (which you can then use to drill down to specifics). Aweber Review Comparison
A nice feature of Aweber is that the Flexibility it provides you about how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Provides a decent selection of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing option for a lot of programs ), but you also should not have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you create the sections – you basically have to visit some’manage subscribers’ section, search for a number of subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you are a dealership with a mailing list comprising a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an ideal world you would just be Able to choose the relevant segments and deliver the message to those 3 groups. With Aweber however – this is not possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you can speak with an actual human being on an actual telephone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made up your mind on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of using it: Aweber Review Comparison
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than several similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It has good import functionality, with the option to import a wide range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and apps.
It includes an extremely large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both field contents and user activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users may like is that all features are available on all plans – unlike any competing goods you don’t have to be on more costly plans to unlock specific performance.
Nevertheless, The functionality available on Aweber – as we will see below – is not always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you have a small email database, a number of the competing products are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined above, but they limit the amount of e-newsletters that you can send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Aweber Review Comparison