Primary Features Aweber Review 2017
Aweber provides you with all the Following key attributes:
the ability to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third-party apps Aweber Review 2017
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat support.
Furthermore, there’s no magic to Proceed through to get service – related phone number and email details may be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find more than 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of communicating your own too. Aweber Review 2017
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, though you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this is a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite A few of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to appear more consistently and exhibit more reliably across email clients – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Need to answer a few questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — and the application of tags to determine what needs to be routed to whom and when (see previously ).
However, I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
By way of example, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Aweber Review 2017
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side it is very easy To set up follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’ll probably should appear at other goods, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a few different versions of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and examine four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back during the next few months, but if you think you’re likely to need this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, including
the Increase of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to have the ability to acquire more of an summary of information in one spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all the reporting data onto a single dashboard (which you can then use to drill down to specifics). Aweber Review 2017
A Great feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides a decent selection of integrations with different options. You will find over 400 integrations available which allow you to join Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that seems to be the default’standard’ email advertising option for a great deal of apps), but you also should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you create the sections – you basically have to visit a’handle subscribers’ section, search for some readers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership with a mailing list comprising a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in one go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to all those 3 classes. With Aweber though – this isn’t possible. You’d have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; therefore finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to talk to a real human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on whether this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Review 2017
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the cheapest product of its type out there, it’s cheaper than many comparable options.
It lets you select whether to join people to your listing on a single or double click basis.
It has good import functionality, together with the option to import a broad assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party tools and programs.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users might enjoy is that all attributes are available on all plans – unlike some competing products you do not have to be on more costly plans to unlock certain functionality.
That said, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you have a small email database, several of these competing products are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters which you can send to them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course would be to avail of its free trial. Aweber Review 2017