Primary Capabilities Aweber Reports
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party apps Aweber Reports
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Furthermore, there’s no hoops to Proceed through to get support – relevant phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the option of communicating your own also. Aweber Reports
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. In Aweber, this is called’Blog broadcasts’, although you can take advantage of this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the website – this can be a big time-saver.
It’s worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I think there’s definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to appear more consistently and exhibit more faithfully across email clients – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the option to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you collected the information you’re importing. If your listing is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behavior can activate mailouts.
By way of instance, at Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Aweber Reports
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand It’s very easy To install follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably should look at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it will slow you down a little, especially if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and examine four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back over the upcoming few months, but if you think you’re going to want this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
that the Increase of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to be able to acquire more of an overview of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (which you can then use to drill down to particulars ). Aweber Reports
A nice feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Provides an adequate selection of integrations with different options. There are over 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default’standard’ email advertising option for a lot of apps), but you also should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit some’handle subscribers’ section, search for some readers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an ideal world you’d only be Able to choose the relevant segments and send the message to those 3 groups. With Aweber however – this isn’t possible. You would have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the broadcast; therefore finally it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you can talk to a real human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on whether this is the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of using it: Aweber Reports
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – although not the most expensive product of its kind out there, it’s cheaper than many comparable options.
It lets you select whether to join people to your list on a single or double click basis.
It’s good export functionality, with the option to import a broad assortment of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users might enjoy is that all features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you have a little email database, several of the competing goods are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters that it is possible to send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Aweber Reports