Primary Capabilities Aweber Referral Program
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party apps Aweber Referral Program
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat service.
Furthermore, there’s no hoops to Proceed through to get service – related phone number and email details may be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of coding your own too. Aweber Referral Program
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though you can use this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from your site – this is a large time-saver.
It’s worth noting that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite A few of these to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I think there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to appear more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you collected the information you are importing. If your listing is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a bit of catch up with its competitors here. Aweber Referral Program
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the other hand It’s very easy To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably need to look at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back over the next few months, but if you think you are likely to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, including
that the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to have the ability to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all the reporting data onto one dashboard (which you can then use to drill down to particulars ). Aweber Referral Program
A Great feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their customers with this selection.
Aweber Provides an adequate selection of integrations with different options. You will find over 400 integrations available which enable you to join Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you create the sections – you basically have to visit some’handle subscribers’ section, search for a number of readers and then save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a dealership with a mailing list containing a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to all those 3 classes. With Aweber though – this is not possible. You would need to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you are able to speak with a real person being on a real phone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the key pros and cons of utilizing it: Aweber Referral Program
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it’s more affordable than several comparable options.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It has good import performance, with the option to import a broad range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and programs.
It comes with a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all of features are available on all plans – unlike some competing goods you don’t need to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, several of the competing goods are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined previously, but they limit the number of e-newsletters which you can send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course is to avail of its free trial. Aweber Referral Program