Main Features Aweber Problems
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party apps Aweber Problems
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to get service – relevant phone number and email details may be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest collections of e-newsletters templates available: there are over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own also. Aweber Problems
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, though you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this can be a big time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and exhibit more faithfully across email customers – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions about how you gathered the data you are importing. If your list is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behavior can activate mailouts.
For example, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Aweber Problems
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand it is very Straightforward To install follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should look at other goods, particularly Getresponse, which supplies’advertising automation’ performance that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales staff that it is coming back during the next few months, but if you think you’re likely to need this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / information, including
that the growth of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to be able to get more of an summary of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all the reporting information on a single dashboard (that you can then use to drill down to particulars ). Aweber Problems
A nice feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Provides an adequate selection of integrations with other options. There are over 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing option for a lot of apps), but you also should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you create the sections – you basically have to go to some’handle subscribers’ section, search for a number of readers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a car dealer with a mailing list comprising a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to all those three classes. With Aweber though – that is not possible. You’d need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; therefore finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t have stuck, but if you do, you can speak with a real person being on a real phone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of using it: Aweber Problems
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – although not the cheapest product of its type out there, it is more affordable than many similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good export functionality, with the option to import a broad assortment of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party tools and apps.
It comes with a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users might enjoy is that all features are available on all programs – unlike some competing products you do not need to be on more costly plans to unlock specific functionality.
That said, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you have a little email database, a number of these competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined above, but they limit the amount of e-newsletters which you can send to them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you of course would be to avail of its free trial. Aweber Problems