Primary Features Aweber Pricing Plans
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party apps Aweber Pricing Plans
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Additionally, there’s no magic to Go through to contact service – relevant phone number and email details may be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest collections of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of coding your own also. Aweber Pricing Plans
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your site – this can be a big time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite A few of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I think there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to appear more consistently and display more faithfully across email clients – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your readers to a certain pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the information you are importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this functionality needs to go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behaviour can activate mailouts.
By way of example, at Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Aweber Pricing Plans
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand it is very Straightforward To install follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably should look at other goods, especially Getresponse, which supplies’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing solution will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you think you’re going to need this operation desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, such as
that the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Seem to be able to acquire more of an overview of information in 1 place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current most of the reporting data on a single dashboard (that you can then use to drill down to particulars ). Aweber Pricing Plans
A nice feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Provides a decent range of integrations with different options. You will find more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising choice for a lot of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You can create sections not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a little bit tricky however To work out how to get to the screen where you make the segments – you essentially have to visit some’manage subscribers’ section, search for some readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a car dealer having a mailing list containing a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an Perfect world you would just be Able to choose the relevant segments and deliver the message to those 3 classes. With Aweber though – this isn’t possible. You would have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the broadcast; therefore ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Solid email marketing tool.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to speak with a real person being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on if this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Pricing Plans
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is more affordable than many comparable solutions.
It lets you select whether to join people to your list on a single or double click basis.
It has good import functionality, together with the option to import a wide range of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It comes with an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may like is that all of features are available on all plans – unlike any competing products you do not have to be on more expensive plans to unlock certain performance.
That said, The functionality on Aweber – as we’ll see below – is not always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you’ve got a small email database, several of these competing products are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined above, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course is to avail of its free trial. Aweber Pricing Plans