Description of Getresponse Aweber Pricing
Getresponse is primarily an email marketing program Which Allows you to: Aweber Pricing
Import and host a mailing list and capture data onto it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two channels – if telephone service is a deal-breaker for you you might want to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have not had to use it very frequently (a good thing) but once I have I’ve found it for a small mixed bag (less of a good thing). A number of those live chat service I have received has been outstanding, and I have not had to wait too long to chat with an agent; the email service .
Some of the feedback I have from our readers will suggest that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a number of these kinds of companies, I expect it often boils down to who you get daily. Aweber Pricing
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter you shipped and set them in a segment of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your emails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point to get a template and edit it until you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements that could be made in this region. Aweber Pricing
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signals up to a mailing list, they get a welcome message from the company; a week after they can get a discount deal for some of your goods or services; 3 months after they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the example above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes connected tastes
completed trades / goals
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you create an individual travel which can be customised to the nth level.
For a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the pricier programs – the’Pro’ program and upward. Aweber Pricing
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a helpful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is used in either portrait or landscape mode. Aweber Pricing
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the necessity to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM feature in their plans I had been intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site they completed a form ;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to that email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it can perform on the automation side is remarkable. I’m optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, particularly once you believe you could link it in using a built in CRM tool (more about this in a moment). Aweber Pricing
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but supposing it’s true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion speed and so the amount of readers on your record. A dual opt-in process is better for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing just email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse to some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I need ). Aweber Pricing
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance just a little bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a helpful instrument – it’s only that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers you can send to to 1000. It would be good if that could be increased a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this begins at $1199, with exact pricing depending on requirements (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Aweber Pricing
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this performance isn’t accessible whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses on your database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of emails per month to, you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on how many emails you send a month too. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – offer completely free account for users that have a few records (but these don’t offer the full range of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Aweber Pricing
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying for one or two years of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality has to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Aweber Pricing