Description of Getresponse Aweber Or Getresponse
Getresponse is primarily an email Advertising program Which Allows you to: Aweber Or Getresponse
Import and host a mailing list and also capture data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you both of these stations – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it very frequently (a good thing) but when I have I’ve found it for a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received was excellent, and I haven’t had to wait too long to talk to an agent; the email service .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these kinds of companies, I expect it often boils down to that you get daily. Aweber Or Getresponse
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter that you sent and put them in a section of readers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and period your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your subscribers and see where they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point for a template and then edit it before you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Aweber Or Getresponse
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message from the company; a week later they could receive a discount offer for a number of your goods or services; 3 weeks later they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes connected tastes
completed transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you make an individual journey which can be customised to the nth degree.
To get a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ program and up. Aweber Or Getresponse
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Aweber Or Getresponse
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the necessity to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to perform rather basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they finished a form ;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication in the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could do on the automation aspect is remarkable. I’m optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, especially once you believe that you can connect it in with a built-in CRM tool (more about this in a minute ). Aweber Or Getresponse
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to take the company’s word for this, but assuming it is true, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something I haven’t encountered on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A dual opt-in procedure is best for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list containing just real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on specific devices or pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking tool called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the pages I want). Aweber Or Getresponse
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance just a little bit tricky at times).
One area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a helpful tool – it’s just that the execution of it could be somewhat better.
Additionally, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it limits the number of subscribers you can send to to 1000. It would be good if that could be increased a little, as it might help potential users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, using exact pricing based on prerequisites (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Aweber Or Getresponse
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – this functionality isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your own database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database however on how many emails you send per month also. If you’re happy to set a limit on the number of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free account for users with a small number of records (but these don’t offer the entire range of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Aweber Or Getresponse
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all around’ proposal, and it is what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made to the data capture forms too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying for a couple of years of service are extremely generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You can test all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Aweber Or Getresponse