Primary Features Aweber Newsletter Subscription
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a vast assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third party apps Aweber Newsletter Subscription
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no hoops to Go through to get service – relevant phone number and email details may be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of communicating your own also. Aweber Newsletter Subscription
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be called’Blog broadcasts’, although technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite A few of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are very likely to seem more consistently and display more reliably across email customers – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you collected the data you are importing. If your list is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see above).
However, I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of instance, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a bit of catch up with its rivals here. Aweber Newsletter Subscription
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand It’s very easy To install follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably need to appear at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of the functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of eachand every sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back during the upcoming few months, but if you believe you are likely to need this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, including
that the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to be able to acquire more of an overview of information in one spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (which you can then use to drill down to particulars ). Aweber Newsletter Subscription
A Great feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate range of integrations with other solutions. You will find over 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of these involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit a’handle subscribers’ section, search for a number of readers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a dealership having a mailing list comprising a field called’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an ideal world you would just be Able to select the relevant segments and send the message to all those 3 groups. With Aweber though – that isn’t possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; so finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to an actual human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of using it: Aweber Newsletter Subscription
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the cheapest product of its type out there, it’s more affordable than many comparable solutions.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It’s good export functionality, together with the option to import a broad range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It comes with an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both field contents and user activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all of features are available on all programs – unlike any competing goods you don’t have to be on more expensive plans to unlock certain functionality.
That said, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you’ve got a little email database, a number of the competing products are better value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined above, but they restrict the number of e-newsletters that you can send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Aweber Newsletter Subscription