Main Capabilities Aweber Newsletter
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
telephone, email and live chat support
integrations with third-party programs Aweber Newsletter
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no magic to Proceed through to contact service – relevant phone number and email details can be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the biggest sets of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of communicating your own also. Aweber Newsletter
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the website – this is a big time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this function.
On the other hand, there are quite Some of these to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to appear more consistently and display more reliably across email clients – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions about how you gathered the data you’re importing. If your list is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — and the application of tags to determine what needs to be routed to whom and when (see above).
However, I Think this functionality should go a bit further really – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behaviour can activate mailouts.
For example, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Aweber Newsletter
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably need to look at other products, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few different variations of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back during the upcoming few months, but if you believe you are going to want this functionality urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other useful analytics / advice, including
the Increase of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to have the ability to get more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data onto one dashboard (which you can then use to drill down to particulars ). Aweber Newsletter
A Great feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this selection.
Aweber Provides a decent selection of integrations with different options. You will find over 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default option’standard’ email marketing choice for a lot of programs ), but you also should not have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you essentially have to visit a’manage subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a dealership having a mailing list containing a field known as’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to select the applicable segments and send the message to all those three groups. With Aweber however – that isn’t possible. You’d need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the broadcast; so ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind available, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you can speak with a real human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Newsletter
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it is cheaper than many similar solutions.
It lets you choose whether to join people to your list on a single or double click basis.
It’s good export performance, with the option to import a wide assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and programs.
It comes with a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users may like is that all attributes are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you’ve got a little email database, a number of these competing goods are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters that you can send them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course is to avail of its free trial. Aweber Newsletter