Primary Capabilities Aweber Mobile App
Aweber provides you with the Following key features:
the ability to import / server an email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party apps Aweber Mobile App
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Additionally, there’s no magic to Proceed through to contact service – relevant phone number and email details can be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Advertising, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own too. Aweber Mobile App
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite Some of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to seem more consistently and display more faithfully across email customers – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the data you are importing. If your listing is on the bigger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — and the application of tags to determine what needs to be routed to whom and when (see previously ).
But I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can activate mailouts.
For example, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Aweber Mobile App
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the other hand It’s very easy To set up follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation rules with tagging to make autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either differing content or theme headers), send them to a sample of your information, along with your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales staff that it is coming back during the next few months, but if you believe you are likely to want this functionality desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / advice, including
that the growth of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Appear to be able to acquire more of an overview of information in one spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all their reporting data onto one dashboard (which you can then use to drill down to specifics). Aweber Mobile App
A Great feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different options. There are over 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing choice for a lot of programs ), but you should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You can create sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to go to some’manage subscribers’ section, search for some subscribers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an Perfect world you’d only be Able to select the applicable segments and send the message to those three groups. With Aweber however – this isn’t possible. You’d have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; so finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you likely won’t get stuck, but if you do, you can speak with a real human being on a real phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of utilizing it: Aweber Mobile App
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it is more affordable than several comparable solutions.
It enables you to choose whether to join people to your list on a single or double opt-in basis.
It’s good import performance, together with the choice to import a broad range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both area contents and user activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might enjoy is that all of features are available on all plans – unlike any competing products you do not need to be on more expensive plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons don’t really apply to very small lists nonetheless – if you’ve got a small email database, a number of the competing products are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters which you can send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you naturally is to avail of its free trial. Aweber Mobile App