Primary Features Aweber Market Share
Aweber provides you with all the Following key attributes:
the capacity to import / host an email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat support
integrations with third party apps Aweber Market Share
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Additionally, there’s no hoops to Go through to contact support – related phone number and email details can be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of coding your own too. Aweber Market Share
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. In Aweber, this is called’Blog broadcasts’, although you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from your site – this can be a large time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates which are made specifically for this purpose.
On the other hand, there are quite A few of them to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works fine, but I think there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to appear more consistently and display more faithfully across email clients – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the information you are importing. If your list is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this functionality needs to go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of instance, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Aweber Market Share
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side It’s very easy To set up follow up emails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to appear at other products, especially Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either differing content or theme headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it is coming back during the next few months, but if you believe you’re going to want this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, including
the growth of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to be able to acquire more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting data on one dashboard (that you can then use to drill down to specifics). Aweber Market Share
A Great feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Offers a decent selection of integrations with other solutions. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (that seems to be the default’standard’ email marketing option for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the sections – you basically have to visit some’handle subscribers’ section, search for a number of subscribers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership having a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an ideal world you’d just be Able to select the relevant segments and send the message to those 3 classes. With Aweber though – this isn’t possible. You’d need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; so ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially important for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you can talk to an actual human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made up your mind on whether this is the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of using it: Aweber Market Share
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the cheapest product of its type on the market, it’s more affordable than many comparable solutions.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It has good export performance, with the option to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and apps.
It includes an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both field contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users may like is that all attributes are available on all programs – unlike some competing products you don’t have to be on more expensive plans to unlock certain performance.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons do not really apply to very small lists however – if you’ve got a little email database, several of these competing products are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses outlined previously, but they limit the amount of e-newsletters that you can send them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Aweber Market Share