Description of Getresponse Aweber Mailchimp Getresponse
Getresponse is primarily an email marketing program Which Allows you to: Aweber Mailchimp Getresponse
Import and host a mailing list and catch data onto it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down into the key features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve not had to use it quite frequently (a good thing) but when I’ve I’ve found it for a bit of a mixed bag (less of a good thing). Some of the live chat service I’ve received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email service .
Some of the comments I have from our readers does suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these kinds of businesses, I expect it boils down to that you get daily. Aweber Mailchimp Getresponse
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter that you sent and set them in a segment of subscribers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action in your emails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you can click one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it is generally pretty straightforward to locate a good starting point for a template and then edit it until you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be created in this area. Aweber Mailchimp Getresponse
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message in the business; a week later they could receive a discount offer for a number of your goods or services; 3 months later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
completed transactions / targets
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you make a user travel that may be customised to the nth level.
To get a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the pricier plans – the’Pro’ program and upward. Aweber Mailchimp Getresponse
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this respect that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (where the machine shows a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 per month, but very frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape style. Aweber Mailchimp Getresponse
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the need to export information to CSV and back to your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site they finished a form ;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took in regards to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of the communication in the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have sent to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could perform on the automation aspect is impressive. I’m hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive also compared to based webinar solutions. For instance, one of the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, particularly when you believe you could link it in using a built-in CRM tool (more on that in a minute ). Aweber Mailchimp Getresponse
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to take the organization’s word for this, but supposing it’s accurate, it is a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in procedure is better for verifying the people subscribing to a record are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your website. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking instrument called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the webpages I want). Aweber Mailchimp Getresponse
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a little bit tricky at times).
One area I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful tool – it’s just that the execution of it might be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it limits the number of readers it is possible to send to 1000. It would be good if that could be increased a bit, as it might help potential users try out the tool in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Aweber Mailchimp Getresponse
Distinctions of Each Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – that functionality isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a reasonably large number of email addresses onto your database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database but on how many emails you send a month too. If you’re delighted to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users with a few documents (but these don’t offer the entire range of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Aweber Mailchimp Getresponse
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all around’ proposition, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully operational version of this.
You are able to test all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing structure is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Aweber Mailchimp Getresponse