Primary Features Aweber Logo Vector
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party programs Aweber Logo Vector
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Furthermore, there’s no magic to Go through to contact support – relevant phone number and email details can be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the largest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of coding your own also. Aweber Logo Vector
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this can be a big time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to seem more consistently and exhibit more faithfully across email customers – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the information you’re importing. If your list is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see above).
However, I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For instance, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Aweber Logo Vector
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand It’s very easy To install follow up mails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably should look at other products, particularly Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it is coming back during the next few months, but if you think you’re likely to want this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, including
that the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an summary of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all the reporting information onto one dashboard (which you can then use to drill down to specifics). Aweber Logo Vector
A nice feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers an adequate range of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others involve including a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email marketing option for a lot of programs ), but you also should not have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to visit some’manage subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer having a mailing list containing a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you’d only be Able to choose the relevant segments and deliver the message to all those three classes. With Aweber though – that isn’t possible. You’d have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Solid email marketing tool.
It is not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with a real human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made up your mind on whether this is actually the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Aweber Logo Vector
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – although not the cheapest product of its type out there, it’s cheaper than many comparable options.
It enables you to select whether to join people to your listing on a single or double click basis.
It’s good export performance, with the option to import a broad range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party tools and programs.
It includes a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you can use both field contents and consumer activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may like is that all of attributes are available on all programs – unlike some competing products you don’t need to be on more costly plans to unlock specific functionality.
That said, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very little lists nonetheless – if you’ve got a little email database, a number of the competing products are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses outlined above, but they restrict the amount of e-newsletters which you can send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course would be to avail of its free trial. Aweber Logo Vector