Main Capabilities Aweber Logo
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third party apps Aweber Logo
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Furthermore, there’s no magic to Proceed through to contact service – relevant phone number and email details may be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the biggest sets of e-newsletters templates available: there are more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of coding your own too. Aweber Logo
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though you can use this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your website – this can be a big time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite A few of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works ok, but I think there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email customers – but merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to see a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you collected the data you are importing. If your listing is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what should be routed to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of instance, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Aweber Logo
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the plus side it is very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably should appear at other goods, particularly Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
One minor Gripe I have yet regarding the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back over the next few months, but if you believe you’re likely to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, such as
the Increase of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Seem to have the ability to acquire more of an overview of information in one place, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data onto one dashboard (that you can then use to drill down to specifics). Aweber Logo
A Great feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Offers a decent selection of integrations with different options. You will find more than 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising option for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you create the segments – you essentially have to visit a’manage subscribers’ section, search for some readers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you are a dealership having a mailing list containing a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you’d only be Able to select the relevant segments and deliver the message to those 3 classes. With Aweber though – this isn’t possible. You would have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you can talk to a real human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on whether this is actually the e-marketing solution for you, here is a brief breakdown of the key pros and cons of utilizing it: Aweber Logo
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the cheapest product of its kind out there, it’s more affordable than many comparable options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export performance, together with the option to import a wide assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and programs.
It includes an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all plans – unlike any competing goods you don’t need to be on more costly plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we’ll see below – is not always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you’ve got a little email database, several of these competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses outlined above, but they limit the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Aweber Logo