Main Capabilities Aweber List Automation
Aweber provides you with all the Following key features:
the ability to import / host an email database
a vast range of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party programs Aweber List Automation
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Furthermore, there’s no hoops to Go through to contact support – related phone number and email details may be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the choice of communicating your own also. Aweber List Automation
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you define. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this can be a big time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this function.
On the plus side, you will find quite Some of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I believe there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions about how you gathered the information you are importing. If your list is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — along with the program of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of example, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Aweber List Automation
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the plus side It’s very easy To install follow up mails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably need to appear at other products, particularly Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this can be a good feature.
1 minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back during the next few months, but if you think you are likely to want this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / advice, including
the Increase of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Appear to have the ability to get more of an summary of information in 1 place, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting information onto one dashboard (that you can then use to drill down to particulars ). Aweber List Automation
A Great feature of Aweber is that the Flexibility it gives you around how you want to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this choice.
Aweber Provides a decent range of integrations with other options. There are over 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default’standard’ email advertising option for a lot of programs ), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the sections – you basically have to go to some’manage subscribers’ section, search for a number of subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list containing a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you would just be Able to select the relevant segments and deliver the message to all those three classes. With Aweber though – that is not possible. You would need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; so ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be especially critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with a real person being on a real telephone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Aweber List Automation
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the most expensive product of its type out there, it is more affordable than many similar options.
It lets you select whether to join people to your listing on a single or double click basis.
It has good import functionality, together with the option to import a wide assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you can use both area contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that potential users may like is that all of features are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock certain functionality.
That said, The performance on Aweber – as we will see below – isn’t always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you’ve got a little email database, a number of these competing goods are greater value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined above, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Aweber List Automation