Main Features Aweber Link
Aweber provides you with the Following key features:
the capacity to import / host an email database
a vast range of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party programs Aweber Link
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Furthermore, there’s no hoops to Proceed through to get service – relevant phone number and email details may be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the biggest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own too. Aweber Link
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this can be a large time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you have to choose from a set of templates that are specifically designed for this function.
On the other hand, there are quite Some of them to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I think there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you collected the data you’re importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Aweber Link
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the plus side It’s very easy To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to should appear at other products, especially Getresponse, which supplies’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a few different versions of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back during the next few months, but if you think you are likely to want this functionality urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look at a lot of other useful analytics / advice, including
the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to have the ability to get more of an summary of information in one place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data on a single dashboard (which you can then use to drill down to particulars ). Aweber Link
A Great feature of Aweber is the Flexibility it provides you about how you need to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this choice.
Aweber Provides an adequate range of integrations with different options. You will find over 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve committed widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (that seems to be the default option’standard’ email advertising choice for a great deal of apps), but you also should not have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You can create segments not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to go to a’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a dealership with a mailing list comprising a field called’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber however – this isn’t possible. You would have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the broadcast; therefore finally it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it is reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you can speak with a real human being on a real telephone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Aweber Link
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than many comparable solutions.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export performance, together with the option to import a broad assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and programs.
It comes with an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users may enjoy is that all of features are available on all programs – unlike some competing goods you do not need to be on more expensive plans to unlock specific performance.
That said, The functionality available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you have a small email database, a number of these competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses outlined previously, but they restrict the number of e-newsletters that you can send to them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Aweber Link