Main Features Aweber Lightbox
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third party programs Aweber Lightbox
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat support.
Additionally, there’s no hoops to Go through to contact support – relevant phone number and email details can be seen very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of coding your own also. Aweber Lightbox
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite Some of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are very likely to seem more consistently and exhibit more reliably across email clients – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions about how you gathered the data you are importing. If your list is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see previously ).
But I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
For example, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Aweber Lightbox
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand It’s very easy To set up follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a bit more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably should appear at other products, especially Getresponse, which provides’marketing automation’ performance that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the performance of each, and sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a few different versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back during the upcoming few months, but if you believe you are likely to want this functionality urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, including
that the growth of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in 1 place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (that you can then use to drill down to particulars ). Aweber Lightbox
A nice feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides a decent range of integrations with different options. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It is a little bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to visit a’handle subscribers’ section, search for some subscribers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer with a mailing list comprising a field called’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you’d just be Able to choose the relevant segments and send the message to those 3 classes. With Aweber however – this is not possible. You would need to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; so ultimately it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially important for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you are able to speak with a real person being on a real telephone line about your problem).
Additionally, it’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the important pros and cons of utilizing it: Aweber Lightbox
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it is more affordable than many similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It has good export functionality, together with the option to import a wide range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users might like is that all of features are available on all plans – unlike some competing products you do not have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very small lists however – if you’ve got a small email database, several of the competing goods are greater value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined above, but they limit the number of e-newsletters that you can send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Aweber Lightbox