Main Capabilities Aweber Legacy Follow Up Series
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps Aweber Legacy Follow Up Series
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Additionally, there’s no hoops to Proceed through to contact service – related phone number and email details can be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own also. Aweber Legacy Follow Up Series
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this is a large time-saver.
It’s worth noting that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are specifically designed for this function.
On the plus side, there are quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I believe there is definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to appear more consistently and display more faithfully across email customers – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions about how you collected the data you’re importing. If your list is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can activate mailouts.
For example, at Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Aweber Legacy Follow Up Series
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side it is very easy To set up follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other products, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back over the upcoming few months, but if you think you are going to want this functionality desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, including
that the growth of lists over time
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to be able to get more of an summary of information in one spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting information on one dashboard (that you can then use to drill down to particulars ). Aweber Legacy Follow Up Series
A nice feature of Aweber is that the Flexibility it gives you around how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different solutions. You will find more than 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email marketing choice for a lot of apps), but you also should not have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly straightforward. You may produce segments not only depending on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you make the sections – you essentially have to visit a’handle subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a dealership with a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in 1 go.
In an Perfect world you would only be Able to choose the applicable segments and deliver the message to those three groups. With Aweber though – that isn’t possible. You’d have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter might be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you can speak with an actual person being on a real telephone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is actually the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Aweber Legacy Follow Up Series
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it is cheaper than several similar options.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import functionality, with the choice to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users might like is that all of features are available on all programs – unlike any competing goods you do not have to be on more expensive plans to unlock certain functionality.
Nevertheless, The performance available on Aweber – as we will see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a little email database, several of the competing goods are better worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined previously, but they limit the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only variable you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Aweber Legacy Follow Up Series