Main Features Aweber Landing Page Creator
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps Aweber Landing Page Creator
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Furthermore, there’s no magic to Proceed through to contact support – related phone number and email details may be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own too. Aweber Landing Page Creator
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although you can take advantage of this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this can be a large time-saver.
It is worth noting that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to seem more consistently and display more faithfully across email clients – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions about how you gathered the data you are importing. If your list is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see above).
However, I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of instance, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Aweber Landing Page Creator
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the other hand it is very easy To set up follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to need to appear at other products, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of smartphones and tablets, this can be a good feature.
One minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the upcoming few months, but if you believe you are likely to want this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look at a lot of other useful analytics / advice, such as
that the growth of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two products you Appear to be able to get more of an summary of information in 1 place, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting data on a single dashboard (that you can then use to drill down to particulars ). Aweber Landing Page Creator
A Great feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their customers with this selection.
Aweber Provides an adequate selection of integrations with other solutions. You will find more than 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default’standard’ email advertising choice for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and simple to use.
It is a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit a’manage subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a car dealer with a mailing list containing a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in one go.
In an Perfect world you would just be Able to choose the applicable segments and deliver the message to all those three groups. With Aweber however – this is not possible. You’d have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; therefore finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind available, but it is reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to speak with a real human being on a real phone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is the e-marketing alternative for you, here is a simple breakdown of the important pros and cons of utilizing it: Aweber Landing Page Creator
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it’s more affordable than several comparable solutions.
It lets you select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import performance, together with the choice to import a broad range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and programs.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both field contents and user activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might enjoy is that all of features are available on all plans – unlike some competing goods you do not have to be on more costly plans to unlock certain functionality.
Nevertheless, The performance available on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very small lists however – if you have a little email database, a number of these competing goods are better value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses outlined above, but they restrict the amount of e-newsletters which you can send to them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course is to avail of its free trial. Aweber Landing Page Creator