Primary Capabilities Aweber Knowledge Base
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party apps Aweber Knowledge Base
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details can be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a little bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of communicating your own too. Aweber Knowledge Base
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this can be a big time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite Some of these to pick from – over most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I think there’s definitely some large space for improvement here.
One thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and exhibit more reliably across email customers – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you gathered the information you’re importing. If your list is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see above).
However, I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can trigger mailouts.
By way of example, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Aweber Knowledge Base
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the plus side it is very easy To set up follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’ll probably need to appear at other products, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either different content or subject headers), send them to a sample of your information, and your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you think you are likely to need this operation urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, such as
that the growth of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to have the ability to get more of an overview of information in one spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all their reporting data onto one dashboard (which you can then use to drill down to particulars ). Aweber Knowledge Base
A nice feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers an adequate range of integrations with different options. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of apps), but you shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you make the sections – you basically have to visit a’handle subscribers’ section, search for some readers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in one go.
In an ideal world you would just be Able to select the applicable segments and deliver the message to all those 3 classes. With Aweber though – that is not possible. You would have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The main Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to talk to an actual person being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is actually the e-marketing alternative for you, here is a simple breakdown of the important pros and cons of utilizing it: Aweber Knowledge Base
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it is more affordable than many similar options.
It enables you to select whether to join people to your list on a single or double click basis.
It’s good export performance, together with the option to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and apps.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you can use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all attributes are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock certain functionality.
Nevertheless, The performance on Aweber – as we’ll see below – is not always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you have a little email database, a number of the competing goods are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses outlined above, but they limit the amount of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. Aweber Knowledge Base