Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat support.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details can be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be called’Blog broadcasts’, although you can use this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this is a big time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are made specifically for this function.
On the other hand, there are quite Some of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works ok, but I believe there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to appear more consistently and exhibit more faithfully across email clients – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find a few of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions about how you collected the information you’re importing. If your list is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand It’s very Straightforward To install follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably should look at other products, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every , and sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back over the upcoming few months, but if you think you are likely to need this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, such as
the growth of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to get more of an overview of information in 1 spot, especially when looking at the operation of individual e-newsletters.
A Great feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this selection.
Aweber Provides a decent range of integrations with other solutions. There are more than 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising option for a lot of programs ), but you should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you create the sections – you basically have to visit a’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a dealership having a mailing list containing a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an ideal world you’d just be Able to select the relevant segments and deliver the message to those three classes. With Aweber however – this isn’t possible. You’d need to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; therefore finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you can talk to an actual person being on a real phone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the cheapest product of its type on the market, it is more affordable than many comparable options.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It has good import functionality, together with the choice to import a wide range of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It comes with a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users might enjoy is that all features are available on all plans – unlike any competing goods you don’t need to be on more costly plans to unlock certain performance.
Nevertheless, The functionality on Aweber – as we will see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very little lists however – if you’ve got a small email database, several of these competing products are better value.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial