Primary Features Aweber Integration With WordPress
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps Aweber Integration With WordPress
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no hoops to Go through to contact support – relevant phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest collections of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own also. Aweber Integration With WordPress
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although you can use this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the website – this is a big time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of these to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to seem more consistently and exhibit more reliably across email customers – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your readers to a particular pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions about how you collected the information you are importing. If your list is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on consumer activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see above).
However, I Think this operation needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behavior can trigger mailouts.
For example, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Aweber Integration With WordPress
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side It’s very easy To install follow up emails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably should look at other products, especially Getresponse, which supplies’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
One minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing solution will roll out the best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and examine four variants of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it is coming back over the next few months, but if you think you are likely to need this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, such as
the Increase of lists over the years
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Appear to have the ability to acquire more of an overview of information in one place, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting information on a single dashboard (which you can then use to drill down to specifics). Aweber Integration With WordPress
A nice feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Provides an adequate selection of integrations with other solutions. There are more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising option for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for some readers and then save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to those three groups. With Aweber though – that is not possible. You’d need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you can speak with an actual person being on an actual telephone line about your problem).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made your mind up on whether this is actually the e-marketing solution for you, here is a brief breakdown of the key pros and cons of using it: Aweber Integration With WordPress
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is more affordable than several comparable options.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good export functionality, with the choice to import a broad range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both field contents and user activity (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may enjoy is that all attributes are available on all programs – unlike some competing products you do not need to be on more costly plans to unlock specific performance.
That said, The performance available on Aweber – as we will see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you have a small email database, several of these competing goods are greater worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you naturally is to avail of its free trial. Aweber Integration With WordPress