Primary Capabilities Aweber India
Aweber provides you with the Following key features:
the ability to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat service
integrations with third party apps Aweber India
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details may be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find more than 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of communicating your own also. Aweber India
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this can be called’Blog broadcasts’, though technically you can use this feature with any material which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this is a large time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of these to choose from – over most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works fine, but I think there’s definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and display more faithfully across email customers – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your readers to a certain pair of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Need to answer some questions regarding how you collected the data you’re importing. If your listing is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behaviour can activate mailouts.
For example, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Aweber India
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side it is very Straightforward To install follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably should look at other products, particularly Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different variations of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back over the next few months, but if you think you are likely to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, such as
that the growth of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to be able to acquire more of an overview of information in one spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (that you can then use to drill down to particulars ). Aweber India
A nice feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with different solutions. You will find over 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of apps), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to go to some’manage subscribers’ section, search for a number of subscribers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a dealership having a mailing list containing a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an ideal world you would just be Able to choose the relevant segments and send the message to all those 3 groups. With Aweber though – this is not possible. You’d need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind available, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you likely won’t have stuck, but if you do, you can talk to an actual human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on if this is actually the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of utilizing it: Aweber India
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than many comparable solutions.
It lets you select whether to join people to your list on a single or double opt-in basis.
It has good export performance, together with the option to import a wide range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and programs.
It includes a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may like is that all of attributes are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock specific functionality.
That said, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t actually apply to very little lists however – if you have a little email database, a number of these competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters that you can send to them. For the sake of a comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you naturally is to avail of its free trial. Aweber India