Primary Capabilities Aweber Hubspot
Aweber provides you with all the Following key attributes:
the ability to import / server an email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party programs Aweber Hubspot
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Additionally, there’s no magic to Go through to get service – relevant phone number and email details may be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the largest collections of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of coding your own also. Aweber Hubspot
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the site – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this function.
On the plus side, there are quite A few of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are likely to appear more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
However, I Think this functionality needs to go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of instance, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Aweber Hubspot
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably should appear at other products, particularly Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns every month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you think you’re likely to need this functionality urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, such as
that the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an overview of information in 1 place, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information on one dashboard (that you can then use to drill down to specifics). Aweber Hubspot
A nice feature of Aweber is the Flexibility it provides you around how you want to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Provides a decent selection of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to reach the screen where you make the sections – you basically have to go to some’handle subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a dealership with a mailing list containing a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to select the applicable segments and send the message to all those 3 classes. With Aweber though – that isn’t possible. You’d need to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; so finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t get stuck, but if you do, you are able to speak with an actual person being on a real phone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is actually the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Aweber Hubspot
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the cheapest product of its kind out there, it is cheaper than many comparable options.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It’s good export functionality, with the choice to import a wide range of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both area contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may enjoy is that all features are available on all plans – unlike any competing products you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you have a little email database, several of the competing goods are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Aweber Hubspot