Main Capabilities Aweber How To Use
Aweber provides you with all the Following key features:
the capacity to import / host the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party apps Aweber How To Use
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Additionally, there’s no hoops to Go through to contact service – relevant phone number and email details can be seen quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own also. Aweber How To Use
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. In Aweber, this is known as’Blog broadcasts’, though technically you can take advantage of this attribute with any material which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this is a large time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite A few of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works fine, but I think there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions about how you gathered the data you’re importing. If your list is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of example, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Aweber How To Use
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very easy To set up follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to need to appear at other products, especially Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every , and sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either differing content or theme headers), send them into a sample of your data, along with your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it’s coming back over the next few months, but if you think you’re going to want this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / advice, such as
the growth of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to have the ability to acquire more of an overview of information in one place, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information on one dashboard (which you can then use to drill down to specifics). Aweber How To Use
A Great feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Provides a decent selection of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing option for a lot of apps), but you shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you create the sections – you basically have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a car dealer having a mailing list comprising a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an Perfect world you’d just be Able to select the applicable segments and deliver the message to those 3 classes. With Aweber however – this is not possible. You’d have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the air; therefore ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The main Facets of the product That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be especially important for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you likely won’t have stuck, but if you do, you are able to speak with an actual human being on a real phone line about your problem).
Additionally, it’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of utilizing it: Aweber How To Use
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its kind out there, it’s more affordable than many comparable options.
It enables you to select whether to join people to your listing on a single or double click basis.
It has good import functionality, together with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It includes a very large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both area contents and user activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might like is that all of attributes are available on all plans – unlike any competing products you do not need to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists however – if you have a little email database, a number of these competing goods are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Aweber How To Use