Primary Capabilities Aweber Guide
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat service
integrations with third party programs Aweber Guide
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details can be viewed quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I would believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own also. Aweber Guide
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this is a big time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite Some of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I believe there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to seem more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your readers to a particular set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you gathered the information you’re importing. If your listing is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see previously ).
However, I Think this functionality should go a bit further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Aweber Guide
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand It’s very easy To set up follow up emails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a little more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales team that it is coming back during the next few months, but if you believe you are likely to need this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, such as
that the Increase of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to have the ability to get more of an overview of information in one spot, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current most of the reporting data on a single dashboard (that you can then use to drill down to specifics). Aweber Guide
A nice feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Offers an adequate range of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising option for a lot of apps), but you should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You can create sections not only depending on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you basically have to go to a’manage subscribers’ section, search for a number of readers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a car dealer having a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you would only be Able to choose the applicable segments and send the message to all those three groups. With Aweber though – this is not possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; so ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially important for some potential users, especially those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to talk to a real human being on an actual phone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on whether this is the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Aweber Guide
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it’s cheaper than many comparable solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It has good import functionality, with the option to import a broad range of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may enjoy is that all attributes are available on all programs – unlike some competing goods you do not need to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we will see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you’ve got a little email database, several of these competing goods are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Aweber Guide