Main Features Aweber Glassdoor
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party apps Aweber Glassdoor
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Furthermore, there’s no hoops to Go through to get support – related phone number and email details can be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Advertising, then this sort of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own also. Aweber Glassdoor
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though you can use this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this can be a large time-saver.
It’s worth noting that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this purpose.
On the other hand, there are quite Some of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your mails are likely to appear more consistently and exhibit more reliably across email clients – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to see a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions about how you gathered the data you’re importing. If your listing is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be routed to whom and when (see above).
However, I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
For instance, at Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Aweber Glassdoor
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand it is very Straightforward To set up follow up emails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to should appear at other products, particularly Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back during the upcoming few months, but if you think you are going to need this functionality urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, including
that the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an overview of information in one place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present most of their reporting data onto one dashboard (which you can then use to drill down to specifics). Aweber Glassdoor
A Great feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Provides an adequate selection of integrations with different options. You will find over 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a great deal of apps), but you also shouldn’t have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You may produce sections not only depending on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you make the sections – you essentially have to visit some’manage subscribers’ section, search for some subscribers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a dealership with a mailing list containing a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in 1 go.
In an ideal world you would just be Able to select the relevant segments and deliver the message to all those three groups. With Aweber however – this isn’t possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the broadcast; therefore finally it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you are able to speak with an actual person being on a real phone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is actually the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Glassdoor
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the cheapest product of its kind out there, it is more affordable than many similar solutions.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It has good export performance, together with the choice to import a wide range of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and programs.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you may use both area contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock certain functionality.
That said, The performance on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a little email database, several of these competing goods are better worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined previously, but they limit the number of e-newsletters that you can send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course is to avail of its free trial. Aweber Glassdoor