Main Capabilities Aweber Forum
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a wide range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third party programs Aweber Forum
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Additionally, there’s no magic to Go through to get service – relevant phone number and email details can be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them seem slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of coding your own too. Aweber Forum
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this is known as’Blog broadcasts’, though you can take advantage of this attribute with any content that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this can be a large time-saver.
It is worth noting that You can not use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the plus side, you will find quite Some of these to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to appear more consistently and exhibit more reliably across email customers – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions about how you gathered the information you’re importing. If your list is on the bigger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Aweber Forum
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand It’s very easy To set up follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to need to appear at other products, particularly Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different variations of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing solution will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back during the upcoming few months, but if you believe you are going to want this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / information, including
that the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to have the ability to acquire more of an overview of information in one place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present most of their reporting information onto a single dashboard (that you can then use to drill down to particulars ). Aweber Forum
A nice feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers a decent selection of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to different types of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing choice for a lot of programs ), but you also should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to get to the screen where you create the segments – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a car dealer with a mailing list comprising a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you would just be Able to select the relevant segments and send the message to all those 3 classes. With Aweber though – this is not possible. You would need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; so ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you can speak with a real person being on a real phone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is the e-marketing alternative for you, here’s a brief breakdown of the key pros and cons of utilizing it: Aweber Forum
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it’s more affordable than many similar options.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It has good import performance, with the choice to import a wide range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and apps.
It includes a very large range of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both field contents and consumer action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may like is that all features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we’ll see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, a number of the competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters that you can send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you naturally would be to avail of its free trial. Aweber Forum