Main Capabilities Aweber For Shopify
Aweber provides you with the Following key features:
the capacity to import / server an email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party programs Aweber For Shopify
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Additionally, there’s no magic to Go through to get support – relevant phone number and email details may be seen quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of coding your own too. Aweber For Shopify
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although technically you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this is a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this function.
On the plus side, there are quite A few of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to appear more consistently and exhibit more reliably across email customers – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your subscribers to a certain set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions about how you gathered the information you’re importing. If your listing is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this functionality needs to go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can trigger mailouts.
By way of example, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Aweber For Shopify
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the other hand it is very easy To set up follow up mails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which supplies’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it is coming back during the next few months, but if you believe you are going to want this functionality urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, including
the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an summary of information in 1 place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (which you can then use to drill down to particulars ). Aweber For Shopify
A Great feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their customers with this choice.
Aweber Offers a decent range of integrations with different solutions. You will find over 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default’standard’ email advertising option for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You can create segments not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It is a little bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to visit some’manage subscribers’ section, search for a number of subscribers and then save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list comprising a field called’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to those three classes. With Aweber however – that isn’t possible. You’d need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The main Facets of the product That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you are able to speak with a real human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of utilizing it: Aweber For Shopify
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than many comparable options.
It enables you to choose whether to join people to your list on a single or double click basis.
It has good import performance, together with the option to import a wide assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you can use both field contents and user action (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all plans – unlike some competing products you do not have to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very small lists however – if you’ve got a little email database, several of these competing products are better value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses as outlined above, but they restrict the number of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. Aweber For Shopify