Primary Capabilities Aweber Footer
Aweber provides you with the Following key features:
the capacity to import / host the email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third party programs Aweber Footer
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Furthermore, there’s no magic to Proceed through to get support – relevant phone number and email details may be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest sets of e-newsletters templates available: there are over 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the option of coding your own also. Aweber Footer
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. In Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from your website – this is a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this function.
On the other hand, there are quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to seem more consistently and display more reliably across email clients – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions about how you collected the data you are importing. If your list is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see previously ).
But I Think this functionality should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Aweber Footer
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’re likely going to need to appear at other goods, particularly Getresponse, which provides’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you believe you’re going to want this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / advice, such as
the Increase of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Appear to be able to get more of an overview of information in 1 place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (which you can then use to drill down to particulars ). Aweber Footer
A Great feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with other options. There are more than 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising option for a lot of programs ), but you should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to go to some’manage subscribers’ section, search for some subscribers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list comprising a field called’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an Perfect world you would only be Able to choose the applicable segments and deliver the message to all those 3 classes. With Aweber however – this isn’t possible. You’d need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the air; therefore finally it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you can talk to an actual person being on an actual telephone line about your problem).
In Addition, It’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Footer
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – although not the cheapest product of its type on the market, it is cheaper than several comparable solutions.
It lets you choose whether to join people to your listing on a single or double click basis.
It’s good export performance, with the option to import a wide assortment of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and programs.
It includes an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you may use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might like is that all of attributes are available on all programs – unlike some competing products you do not need to be on more expensive plans to unlock specific performance.
That said, The performance available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you’ve got a small email database, a number of these competing products are better worth.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you naturally would be to avail of its free trial. Aweber Footer