Main Features Aweber Expert
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third-party programs Aweber Expert
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no magic to Proceed through to contact support – relevant phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this sort of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own too. Aweber Expert
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this is a big time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to appear more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your subscribers to a certain set of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you gathered the information you’re importing. If your listing is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see above).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
For instance, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Aweber Expert
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to should appear at other products, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back during the upcoming few months, but if you think you’re going to want this functionality desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
that the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to have the ability to acquire more of an overview of information in one place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of the reporting information onto a single dashboard (which you can then use to drill down to particulars ). Aweber Expert
A nice feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in process.
You can choose to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with different solutions. You will find more than 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default option’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to go to some’manage subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a dealership with a mailing list containing a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.
In an ideal world you would only be Able to choose the relevant segments and send the message to those three classes. With Aweber though – that is not possible. You would have to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; so finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not the best product of its Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the product That would nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can speak with a real person being on a real phone line about your issue ).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is actually the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of using it: Aweber Expert
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options out there which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the most expensive product of its kind out there, it’s cheaper than several comparable options.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good export functionality, with the choice to import a wide assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and apps.
It includes an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might enjoy is that all attributes are available on all programs – unlike some competing goods you don’t have to be on more expensive plans to unlock specific functionality.
That said, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you have a little email database, several of these competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined previously, but they limit the number of e-newsletters which you can send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you naturally is to avail of its free trial. Aweber Expert