Main Features Aweber Email Sequence
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email performance
phone, email and live chat support
integrations with third party apps Aweber Email Sequence
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Additionally, there’s no magic to Proceed through to get support – relevant phone number and email details can be viewed very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Aweber Email Sequence
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this function.
On the other hand, you will find quite Some of these to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email clients – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to see some of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a certain set of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions about how you gathered the information you are importing. If your listing is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
However, I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can activate mailouts.
For example, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Aweber Email Sequence
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand It’s very Straightforward To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to should appear at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it’s coming back during the next few months, but if you think you’re going to want this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, including
that the Increase of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to be able to get more of an overview of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of the reporting data onto a single dashboard (that you can then use to drill down to specifics). Aweber Email Sequence
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Provides a decent range of integrations with different options. You will find over 400 integrations available which allow you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a great deal of apps), but you should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly straightforward. You can create sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you make the sections – you basically have to go to some’manage subscribers’ section, search for a number of readers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you’re a dealership having a mailing list containing a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in one go.
In an Perfect world you would only be Able to choose the relevant segments and send the message to those three groups. With Aweber though – that is not possible. You would have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the broadcast; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to talk to an actual person being on a real phone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Aweber Email Sequence
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than many similar options.
It enables you to select whether to join people to your listing on a single or double opt-in basis.
It’s good import functionality, with the choice to import a wide range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It comes with a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all attributes are available on all programs – unlike some competing goods you don’t have to be on more costly plans to unlock certain functionality.
That said, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very little lists however – if you’ve got a little email database, several of the competing products are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Aweber Email Sequence