Description of Getresponse Aweber Email Marketing
Getresponse is primarily an email Advertising program that allows you to: Aweber Email Marketing
Import and host a mailing list and also capture data onto it
generate newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and various online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it very often (a fantastic thing) but when I have I have found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received was outstanding, and I haven’t needed to wait too long to chat with a broker; the email service .
Some of the comments I have from our readers does indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of businesses, I expect it often boils down to that you get on the day. Aweber Email Marketing
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you shipped and set them in a section of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your emails, and period your future mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see in which they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty simple to locate a good beginning point for a template and then edit it before you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be made in this area. Aweber Email Marketing
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in the company; a week after they can get a discount deal for some of your products or services; 3 months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you make an individual travel which may be customised to the nth level.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and up. Aweber Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, instead of simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this respect that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that can simply be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the system shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 per month, however quite frustratingly, although the add-on allows you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Aweber Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool in your CRM to add leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your site that they completed a form on;
you could then send them a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took in regards to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There’s now no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it could perform on the automation aspect is impressive. I am optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you believe that you can link it in using a built in CRM tool (more about this in a minute ). Aweber Email Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s term for this, but assuming it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I have not encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and so the amount of subscribers on your record. A double opt-in process is better for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to change forms on or off on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse to a growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I need ). Aweber Email Marketing
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a helpful instrument – it is only that the execution of it might be somewhat better.
Also, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers it is possible to send to 1000. It would be good if that could be increased a little, as it would help potential users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Aweber Email Marketing
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – this performance isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your own database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you’ll discover that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on the number of emails you send a month too. If you’re delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users that have a few records (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Aweber Email Marketing
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposal, and it is what proceeds to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, or even more performance as them.
The reductions you get when paying upfront for one or two years of service are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can test all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing structure is a little perplexing, with users having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Aweber Email Marketing